Search Engine Services
"Combining Search Submission, Optimised Content And Pay Per Click Campaigns Can Result In A Significant Increase In Web Traffic, Bookings & Sales"
Search Engine Optimisation is a relatively new specialist field where it is possible to increase your free web traffic and potential for custom by implementing specific methods in the way website content is written and how the source code is implemented. SEO is no longer a one time exercise but a time consuming and increasingly competitive arena. The goals and methods of SEO are changing on a monthly basis, and what makes it more difficult is each search engine uses a different set of algorithms.
Search Submission
The First Objective Of SEO is to generate free website traffic by making sure that your website is visible when people look for you by business name. This allows new and existing customers to find you quickly and easily by business name or from a small advert, or even word of mouth. This is a short term goal.
The Second Objective Of SEO is to make sure that your website is visible when people look for your general products or service. This allows new customers to find you and purchase your wares. Thus is a medium term goal.
The Third Objective Of SEO is to make sure that your website obtains top five placement in the main search engines (Google, Yahoo and Bing) for both your business name, local and national searches for your products or services.
The Final Objective Of SEO is to maximise website content to generate additional free traffic to your website by including media, documents, articles, video footage and expanding to social networking websites and inclusion in vertical and real time search.
Optimising Content
Optimising Content For Search Engines is a specialist task, requiring analysis of current search phrases and popular tools, rewriting of website content and much more.
Argyll Web Design optimises content on a request basis and always works to a medium to long term strategy. This is incredibly important and offers your website the best chance of becoming stable in a high position for longer, and more consistently.
Pay Per Click Advice & Management
PPC Usage has increased tenfold in the past few years, particularly Google Adsense which still offers the most potential for monetising a website.
Argyll Web Design are happy to advise of PPC phrases or alternatively manage a campaign on your behalf to best attract and convert new customers through this effective method.
Traffic Analysis
Websites Are Almost Valueless to a business unless it is possible to identify successes and failures in advertising, marketing and business services. To monitor and make sure your website is working efficiently, is generating traffic, and that advertising campaigns are working you need a website traffic analysis program.
We provide Google Analytics free to all our customers as part of our website design services. This allows you to monitor your website and analyse any weaknesses or potential improvements which may result in an improvement in business or generate web traffic.
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